I found the article "YouTube to Sell Advertising on Pages of Search Results" in the New York Times. The author is Stephanie Clifford and it was published on November 12, 2008.
This article says that Google announced that it would begin selling space on YouTube search-results pages to advertisers. This is part of its effort to turn its expensive acquisition into a major revenue producer.
The feature allows anyone who has a video on YouTube to promote it on a serch-results page. The promoted videos are featured on the right-hand side of the YouTube search-results page with a small image and some text. Moreover, advertisers are charged when a viewer clicks on the ad. Google also determines which ads will be shown based on what price the advertisers bid. Accorindg to the article, a search product for YouTube makes sense because it had the third highest number of search queries of any Web property in September, after Google and Yahoo.
In addition, this is one of several efforts that Google has made to increase revenue at YouTube. It has started showing ads within videos and running contests sponsored by marketers.
Management is vital when a company wants to sell space on search-results pages because the main goal is to increase revenue. Technology is helping Google to sell space on YouTube search-results pages to advertisers. Nowadays, companies don't just sell products and services, but they also are selling space. This is because technology is influencing today's market by allowing companies to do business in the Internet.
Sunday, November 16, 2008
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